Studio Underd0g has slowly become known as the comedic food-related wristwatch brand. While each new food watch continues to be fun, it would be nice to see them tackle some equally colourful but non-food ideas similar to those that kicked off the brand such as the Desert Sky and G0ofy Panda – both of which were recently relaunched as part of the 01Series Gen 3. For now though, we’re firmly in the kitchen as their latest collection of watches is a collaboration between Studio Underd0g and Wristcheck dubbed The Uneggspected Series, consisting of the B0iled Egg, Fried Egg and R0tten Egg.
Wristcheck are a leading digital watch marketplace aimed at appealing to the next generation of watch collectors. So, a collaboration with popular Studio Underd0g makes a lot of sense. Although the idea behind The Uneggspected Series was born from the rather unglamorous reality of owning a chronograph in the modern world. As Studio Underd0g’s founder, Richard Benc, puts it, “let’s be honest, how many people are really tracking their lap times with their chronograph these days? It’s time to celebrate a new era for the chronograph complication, one that will lead to perfectly cooked eggs, every time!”
All three of the watches in the collection are based on the 01Series Gen 3 just like those relaunched watches I mentioned in the introduction. Which means they measure 38.5mm x 12.9mm and house the Seagull ST-1901B manual-winding movement. It’s a bespoke movement produced by Seagull exclusively for Studio Underd0g featuring an all-black mainplate. It’s a solid movement with a 45-hour power reserve and swan neck regulator.
The first of the watches in The Uneggspected Series is the B0iled Egg. It has a pale yellow dial surrounded by a white tachymeter and equipped with small egg-shaped hour markers. Second is the Fried Egg, which flips the colours to have a fumé white dial with yellow tachymeter, which is like the flood of runny yolk escaping from the yellow 30-minute subdial. Last up is the R0tten Egg which has some of the most delightfully disgusting press imagery I’ve ever seen. It’s green with a cracked, ugly subdial like, well, a rotten egg. Ironically if it didn’t have the egg connection it would be the nicest of the three – just pretend its lime themed instead and the emerald green colour is great.
B0iled Egg and Fried Egg are each limited to 200 pieces while R0tten egg is more exclusive at 90 pieces. Evidently, they managed to cook most of their stock of eggs before they went bad. However, despite the different levels of exclusivity they’re all priced at $800 (approx. £630) and are exclusively available from Wristcheck. They are on sale from today.
Price and Specs:
Series
More details at Wristcheck.
